Dunkin’Donuts

Home Run Derby

THE SET UP

Dunkin’ Donuts was introducing a new "Iced Tea" product into the Boston DMA. We were called upon to orchestrate a “Kick off” campaign along with PR Agency partner Regan Communications!

We created a complete branded” look and theme “ The DD Home Run Derby” along with Event theme’ Iced Tea Party”.

The event was launched on the TD Garden’s front parking lot where we transform the asphalt into a “mini” Fenway Park. A 50’ x 50’ baseball diamond was created along with a 30’ x 50’ backdrop of Fenway outfield. Along with custom banners, bats & balls and T shirts.

Deliverables:

1. • Creative Concept
   
   

2. • Creative Production
   
   

3. • Production management
   
   

4. • Event logistics